Howdy!
My name is Felicia, and I’m a senior product designer who uses strategic and creative design thinking to build more human-centric products.
I really love what I do every day.
A bit about my experience
I’m an established designer with over a decade of experience. I focus on bringing quality, research, and human-centric design together through solution-oriented innovation and fostering relationships with both designers and stakeholders.
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I approach design and connection with a focus on people, establishing empathy and understanding for those who use the products or services I help bring to life. Throughout my career, I’ve collaborated with small and big businesses, including AT&T, UnitedHealth Group, ABB, Catholic Charities, Learning Forward, and Boys & Girls Club. My UX design approach combines experience strategy, product design, service design, design thinking, lean UX, human-centered design, and research, all with the focus on the end user.
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I’m currently a Senior UX Designer at Booz Allen Hamilton, overseeing the experience design, strategy, and research for a national health account.
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If you ever see me outside of work, you will find me: rallying around a room full of rescue dogs training them to "sit pretty", soaking in the TX sun at some outdoorsy event, or brushing up on holistic wellness and the world of herbal teas. I’m embracing the blank canvas with freedom and curiosity that the world is as beautiful as we make it each and every day.
A bit about my design apporach
Strategic
Uncovering complex challenges makes me super excited. I love bringing together cross-disciplinary teams to collaborate on a complex or multi-faceted issue. Strategy helps create the foundation and plan for building optimal user-first experiences. I start with a strategy to understand the needs of stakeholders and users alike.
Creative
I’m a creative old soul. Collaborating with creativity fosters culture. Thinking outside the box and understanding what is old can be new and what is new can be old is what drives some of the best product and services design. I love bringing creativity in every project as a way of thinking, not just a trade someone has.
Human-Centric
I lead with empathy and enthusiasm. I don’t design for users, I design for all-human beings taking in consideration the complexity of each users needs and balancing them as a whole. Empathy is one of my superpowers and I love to cultivate it in everything I do.
Product Design
I’m passionate about design. I’m a designer by trade and an artist by heart. I grew up in a family of band enthusiasts, but decided art & design was really my calling from the beginning. I have experience leading every phase of the design process, from planning, research, strategy, presentation, stakeholder engagement, delivery, and optimization.